Most analytics tools work by tracking visitor actions through methods like cookies, tracking pixels, or embedded scripts. These tools record page views, clicks, session times, and other behaviors.
This data is then analyzed to reveal patterns, trends, and areas for improvement.For example, if visitors frequently leave a particular page without taking action, it may indicate that content or design adjustments are needed. The insights from these tools
empower businesses to understand user behavior, improve website performance,
and ultimately boost engagement and conversions.