Kate Anisimova

Creating a coaching course isn’t just about putting together lessons, it’s – as a coaching itself – about making a lasting impact on people’s lives. But, as a coach, you know this already, don’t you?

But what if you don’t have a tech background or a huge budget for advertising? Don’t worry; modern platforms can allow you to create a great course even without these things.

Let’s go through the process of creating a course to see how it looks in practice.

Okay, let’s stop for a moment a talk a bit about the motivation. Why have you even decided to create a course? Is it about earning money? Or about making yourself known? Or about expanding your influence and attracting more clients?

(Let yourself become a bit nonsensical for a moment and dream big.)

Before you dive into course creation, take a moment to connect with your deeper purpose. Why do you want to create a course? Sure, scaling your business and reaching more clients is a great reason, but dig deeper. What drives you to coach in the first place? Are you enjoying watching your clients go through the process of personal transformation? How may creating an online course help you achieve this goal?

Clarifying your why will keep you motivated and focused.

For instance, if boosting your personal brand is your main focus, you’ll want to showcase your expertise in the best light. If attracting new clients is your priority, concentrate on demonstrating the value of your services. And if you want to earn more money, consider a thorough research to ensure your topic has demand.

Now, let’s flip the perspective and think about your students. What’s their primary reason for enrolling in your course? Typically, it stems from a specific problem they want to overcome. For example:

Or consider this scenario:

Even if your topic seems ambitious for an online course, remember that it’s perfectly acceptable to try!

In conclusion, be sure to establish two types of goals: one for yourself and one for your students.

With a clear goal in mind, you may now focus on the content of your course. The lesson plan will determine whether your course can genuinely impart knowledge or become just another forgotten offering.

Here are five steps to guide you in creating an effective lesson plan:

Imagine you’re a lecturer preparing an exam. What task would effectively showcase your student’s mastery of the subject? The final assignment should summarise all key learnings from the course.

For each KSA, develop an assignment. These smaller tasks should help students gradually build towards the final assignment.

Take a step back to assess whether your smaller assignments will guide students in completing the final task. If something feels off, it might be time to reconsider. Maybe the final assignment is too complex, or the KSAs aren’t realistic for your course format.

For each assignment, outline what you need to teach to ensure students can successfully complete their tasks.

The key is to ensure that every part of your course is aligned with the objectives you established earlier. This process may take time, especially if it’s your first course. Remember, creating an online coaching course doesn’t end when you launch it. Like with any product, it will work best if you will continually evaluate and enhance it based on student feedback.

If you feel like it’s too much, don’t hesitate to seek assistance. For example, Seturon has a team of learning experience designers who are ready to help you create the course.

With your lesson plan established and a clear goal in mind, it’s time to develop content for your coaching course! Depending on the course format you choose, there are various ways to approach content creation:

• If you plan to host online webinars, prepare a presentation and lesson plan for each one. Depending on the target audience, aim for 40- to 90-minute sessions.
• If you plan to create a prerecorded course, prepare the scripts and text you wish to include in it.

A professional assistant would be lovely here as well. Ideally, you’ll need a team of scriptwriters and designers. If you plan to record videos, consider working with a professional editor and an operator to film you. Good looks will be a great selling point for your course and help demonstrate your professionalism.

Seturon has a production team to help you prepare professional scripts and great-looking visuals for your online course.

When picking a platform, think about what’s most important to you. Want a big audience? MOOC platforms like Udemy could be the way to go. Want complete control and to create engaging experiences? Then choose Seturon. Whatever you choose, ensure it aligns with your goals as a course creator.

The journey doesn't end once you've launched your course. Just like 1:1 coaching, online courses evolve. Gather feedback from students, look at their results, and continuously improve your content to stay relevant.

By refining your course based on student feedback, you ensure it remains transformational year after year.

Creating an online coaching course is more than a business decision – it’s an opportunity to impact lives on a larger scale. You don’t need fancy tech, a massive marketing budget, or years of teaching experience. What you need is a clear purpose, a passion for transformation, and the commitment to share your message.

By following these steps, you can create an online coaching course that not only scales your business but creates meaningful change for your students, helping them achieve the results they’ve been dreaming of.