Revenue growth & marketing · 8 MIN · 17.12.2024
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Goal
Teach people with zero baking experience how to make tasty treats from scratch.
Courses structure
The school will contain 3 levels of courses depending on students’ skills. Each course will be divided into modules with theory, video instructions, and interactive tests to check knowledge. Additional materials will have downloadable recipe cards.
Courses examples:
Beginner-level courses
Intermediate level
Speciality courses
Tools needed
Pricing model
The school will charge €200 for lifetime access to all lessons and materials.
Costs and profits
Since you’re on your own here, and you know how to do everything yourself, here are our calculations:
Initial investment: €13,800 (tripod, microphone, LMS, marketing)
Course price: €200
Marketing Budget: €4,200 (for ads targeting 8,000 people with a 2% conversion rate)
Estimated Revenue:
2% conversion of 8,000 views = 160 sales
160 x €200 = €32,000
Profit:
Revenue (€32,000) – Total Costs (€13,800) = €18,200
Marketing strategy
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