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  • How to become an e-learning designer. Career guide
Tatiana Gudkova

LEARNING & DEVELOPMENT STRATEGIES· 11 MIN · 06.12.2024

How to become an e-learning designer. Career guide

For those looking to build e-learning careers, the role of an e-learning specialist has become increasingly vital for organisations seeking to deliver effective online education and training. These professionals combine pedagogical expertise with technical prowess to create engaging digital learning experiences that drive measurable results.

What is an e-learning specialist?

So, what exactly does an e-learning specialist do? Think of them as digital education architects. They take traditional teaching methods and transform them into engaging online experiences. Whether it's creating interactive courses or designing virtual classrooms, they're the ones making online learning actually work.

Core responsibilities of an e-learning developer

Here's the thing about being an e-learning developer: it's way more than just putting PowerPoints online. You'll wear multiple hats – from course designer to tech problem solver. Let's look at what your typical day might involve:
📝
Creating interactive online courses and training materials
🤝
Collaborating with subject matter experts to develop content
🛠️
Implementing learning management systems (LMS)
📈
Analysing learning data and metrics
✅
Ensuring compliance with educational standards
⏳
Managing project timelines and budgets

Essential skills for success

Ready to jump into e-learning? You'll need three core skill sets. Let's see what they are and why you can't skip any of them.
  • Technical expertise

    First up – the tech stuff. Look, you don't need to be a coding genius, but you should be comfortable with digital tools. Here's what matters most:

    • Proficiency in e-learning authoring tools
    • Basic programming and web development knowledge
    • Understanding of learning management systems
    • Video editing and multimedia production skills
  • Instructional design
    Now for the teaching part. Because great tech skills mean nothing if your courses put people to sleep. You'll need to:

    • Knowledge of learning theories
    • Course structure development
    • Assessment creation
    • Content adaptation for different learning styles
  • Project management
    Last but definitely not least, everything must be kept running smoothly. Trust me, without these skills, even the best course ideas can derail:

    • Timeline management
    • Budget control
    • Stakeholder communication
    • Quality assurance

Specialisations within e-learning

Not sure which path to take? The e-learning world has plenty of options. Let me show you four popular directions people typically choose.

Let's look at the most common roles you'll find in the field:

Instructional Designer (ID)

These are the all-rounders of e-learning. They handle the full cycle of course development:

  • Design learning experiences from scratch
  • Build courses using tools like Storyline
  • Create assessments and interactions
  • Manage the entire development process
Think of them as the Swiss Army knife of e-learning – they can do a bit of everything.

Learning Experience Designer (LXD)

More strategic than hands-on, LXDs focus on the bigger picture:

  • Research learner needs
  • Design learning journeys
  • Create user experience frameworks
  • Work with data to improve courses
They're like architects, planning how everything should work together.

Learning & Development (L&D) Specialist

These professionals focus on the strategic side:

  • Assess training needs.
  • Develop learning strategies.
  • Manage training teams.
  • Track learning effectiveness.
  • Set development goals.
Depending on the company, they might create courses themselves or manage others who do.
Imagine a global tech company needs to train 5,000 employees on a new cybersecurity policy. Here's how each role would contribute:
  • L&D Specialist
    "Looking at our data, we need to reduce security incidents by 50% this year. We'll need a company-wide training program, and I've got a $200K budget. Our employees are spread across different time zones, so it needs to be accessible 24/7."

    • Identifies the training need based on security incident reports.
    • Secures budget and resources.
    • Sets completion deadlines and success metrics.
    • Determines that an e-learning solution is best for global reach.
  • Learning Experience Designer
    "We need to make cybersecurity engaging and relevant for different departments. Let's create personalised learning paths based on each team's security risks."

    • Researches how different departments handle sensitive data.
    • Designs branching scenarios based on job roles.
    • Creates a learning journey map with micro-learning modules.
    • Plans how to maintain engagement across a 3-month program.
  • Instructional Designer
    "I'll build interactive scenarios using real security incidents. Each module will include practice exercises and knowledge checks."

    • Develop the actual course content in Articulate Storyline.
    • Create interactive simulations of security threats.
    • Build assessments and feedback mechanisms.
    • Implement the technical aspects of the branching scenarios.

The results

  • L&D Specialist
    Measures a 60% reduction in security incidents.
  • Learning Experience Designer
    Personalised approach leads to a 92% engagement rate.
  • Instructional Designer
    Interactive content achieves a 95% completion rate.
In a smaller company, one person might handle all these responsibilities. In a larger organisation, these roles would collaborate closely while maintaining their specialised focus.

Let's look at a couple more specialisations.

Technical course developer

The technical side of course development varies across organisations and regions. In some companies, e-learning specialists handle both design and technical implementation. However, particularly in larger organisations or certain countries, you'll find dedicated technical specialists who focus solely on building courses in authoring tools.

If you're working as a technical developer, your role might include:

  • Building courses using platforms like Articulate and Captivate
  • Creating logical course structures based on instructional designers' plans
  • Setting up assessments and tracking mechanisms
  • Ensuring courses work across different platforms
  • Implementing storyboards created by learning designers
This split approach is common in Eastern European countries or India, where large e-learning development teams often separate design and technical roles. Meanwhile, in smaller companies or markets like the US or EU, you're more likely to find professionals who handle both aspects.
The key is understanding your market: while technical skills are essential for any e-learning professional, whether they're your primary focus or part of a broader skillset will depend on where and how you work.

LMS Administrator

Here's where the technical side really comes in:

  • Manage learning platforms.
  • Handle user access and roles.
  • Generate reports.
  • Troubleshoot technical issues.
  • Integrate with other systems.

Want to know which role might be the best fit for you?

Educational requirements and certification

Let's be honest about what matters most in this field. While job postings might list specific requirements, here's what actually helps you succeed:
  • Essential soft skills
    These are the make-or-break qualities that set great e-learning specialists apart:

    • Curiosity and love for learning (because tools and trends constantly change).
    • Attention to detail (spotting that broken link before your learners do).
    • Communication skills (you'll explain complex topics to different audiences).
    • Problem-solving mindset (every project brings unique challenges).
    • Patience (especially when working with subject matter experts).
  • Education and experience
    The truth? It's not about the degree – it's about what you know and can do:

    • A bachelor's degree can help, but your field of study matters less than your skills.
    • Previous experience in teaching, training, or content creation is often more valuable.
    • Real-world project experience beats theoretical knowledge every time.
  • Certifications...
    Here's the real deal: certifications like Adobe or Articulate matter most when:

    • You're just starting out and need to prove your technical skills.
    • You're switching careers and need to show commitment.
    • Your target company specifically requires them.

    But if you've got years of experience creating great learning content? Your track record speaks louder than any certificate.
  • Portfolio vs experience
    While a portfolio is valuable, it's not always essential, especially for entry-level positions. What matters more is showing:

    • Your thought process.
    • How you approach learning challenges.
    • Your ability to break down complex information.
    • Examples of your work (even if they're from non-e-learning projects).
Remember: Tools and platforms can be learned, but core skills like analytical thinking and creativity are what make a great e-learning specialist.
But if we are still talking about certificates, then here are the ones you can get:

  • Bachelor's degree (education or related field works best)
  • Industry certs (like Adobe or Articulate)
  • CID — Certified Instructional Designer
  • CPTM — Certified Professional in Training Management
  • CeLD — Certified E-Learning Developer
  • ATD Certificate — E-Learning Instructional Design Certificate

Company employment vs freelancing

Here's the million-dollar question: go corporate or fly solo? Let's break down both paths. Each path offers distinct advantages and challenges that can significantly impact your professional journey.

Corporate employment

Working in a corporate environment offers stability and structured growth opportunities for e-learning specialists. Large organisations often have established L&D departments, providing a supportive framework for professional development.
Source: Headway, unsplash.com
Corporate life picture this: stable paycheck, team support, and a clear career ladder. But there's more to consider…

  • ❤️ What's great:

    • That sweet, predictable salary.
    • Health insurance and benefits (hello, peace of mind!).
    • A built-in network of colleagues.
    • Clear promotion path.
    • Access to premium tools.

  • 😨 The not-so-great:

    • Fixed schedule (goodbye, flexible mornings).
    • Same projects, same industry.
    • Office politics and red tape.
    • The classic 9-to-5 grind.

Freelancing

Freelancing offers e-learning specialists greater autonomy and diverse project opportunities. This path suits professionals who value independence and are comfortable with business development.
Source: Bruno Cervera, unsplash.com
Think of this as being your own boss. Exciting? Yes. Easy? Only sometimes.

  • 🍰 The sweet stuff

    • Pick projects that excite you.
    • Work when you're most productive.
    • Earn more (if you play it smart).
    • Try different industries.
    • Your couch is your office.

  • 👀 Reality check

    • Income can be unpredictable.
    • You're always hunting for new clients.
    • Need to buy your own tools.
    • Hello, self-employment taxes.

Career progression and salary expectations

Let's talk about money. E-learning is a rapidly growing industry, with salaries reflecting experience and expertise. Understanding the salary ranges helps set realistic career goals.

According to Glassdoor (2024), here's what you can expect in the US:

  • Entry level (0-2 years): $42,000–$52,000
  • Mid-level (3-5 years): $52,000–$75,000
  • Senior level (6+ years): $75,000–$94,000
The industry forecast shows 9% growth in 2024, meaning more jobs and opportunities are coming up.

Real-world e-learning project examples

Let's look at actual projects that show what e-learning specialists do. Here are three distinctive cases that demonstrate the impact and scope of the role.

Corporate onboarding programme

A global technology company faced challenges with inconsistent onboarding across their offices in 12 countries. This led to varying employee experiences and difficulties in measuring onboarding effectiveness.
The e-learning specialist developed a comprehensive solution:

  • Created modular learning paths: Designed flexible modules that could be completed in any order, accommodating different regional priorities.
  • Developed multilingual content: Built courses in 8 languages while maintaining consistent messaging and branding.
  • Implemented cultural adaptations: Customised content for local markets while preserving core company values.
  • Reduced onboarding time from 12 to 7 weeks (40% reduction).
  • Achieved a 95% completion rate through engaging content and progress tracking.
Results: New employees reached full productivity 5 weeks faster than before, saving the company approximately £200,000 annually in training costs.

Healthcare compliance training

A hospital network with 5,000 staff needed to update their compliance training to meet new regulations while maintaining daily operations:
  • Built interactive scenarios: Created realistic medical situations using actual hospital protocols
  • Integrated regulatory requirements: Incorporated the latest healthcare standards and legal requirements
  • Created mobile-friendly modules: Enabled staff to complete training between shifts
  • Achieved 100% compliance before the regulatory deadline
  • Reduced training costs from £75,000 to £30,000 annually (60% reduction)
Impact: Zero compliance violations in the following year, and staff reported 85% higher engagement compared to previous training.

Sales team product training

A retail company needed to train 200 sales representatives on a new product line quickly and effectively:
  • Developed microlearning modules: Created 5-minute lessons for easy consumption
  • Created AR product demonstrations: Enabled sales reps to show virtual product features
  • Built performance tracking systems: Monitored knowledge retention and sales performance
  • Increased sales by 25% compared to previous product launches
  • Improved product knowledge scores from 65% to 94%
Key achievement: Sales representatives could complete training while maintaining their regular sales activities, resulting in no lost selling time.

Tools of the trade

Every e-learning specialist needs specific tools for their work to create engaging digital learning experiences. Understanding these tools is crucial for success in the field.
Source: Into Action, unsplash.com

Essential software

Ready to build your e-learning toolkit? The e-learning world offers many tools to help create engaging content. Here are some popular options professionals often use:

Pro tip: Start with one tool and master it before moving to the next. Most pros begin with Articulate 360 – it's powerful but user-friendly.

How Seturon enhances e-learning development

Seturon's platform offers specialised tools for e-learning professionals:

  • Automated course creation workflows.
  • Interactive assessment tools.
  • Learning analytics dashboard.
  • Collaborative content development
Learn more about Seturon's e-learning capabilities.

Need recommendations for your specific projects?

Industry trends and future outlook

What's hot in e-learning right now? The field's changing fast, and here's what's shaping the future:
  1. AI is changing the game. Smart programs are personalising learning experiences and automating routine tasks. Think chatbots helping students 24/7.
  2. VR/AR is taking off. Virtual labs, 3D models, immersive experiences–learning's getting real. Companies are investing big here.
  3. Microlearning's moment. Short, focused lessons are in. Why? Because they work. Plus, people love learning in 5-minute chunks between meetings.
  4. Mobile comes first. Everyone's on their phones, so courses better work perfectly on small screens. Desktop-only? That's so yesterday.
  5. Adaptive learning. Courses that adjust to how you learn – pretty cool, right? It's like having a personal tutor built into the program.

Ready to start your e-learning journey?

Getting started in e-learning

First steps

Start with the basics–pick one tool (like Articulate 360) and get really good at it. Create a simple course about something you know well. Could be cooking, coding, or whatever you're passionate about.

Get connected
The e-learning community is super friendly and loves helping newbies. Join LinkedIn groups, follow #elearning on Twitter, subscribe to r/instructionaldesign on Reddit and hit up local meetups. You'd be surprised how many doors open through conversations.

Find your mentor

Nothing beats learning from someone who's been there. Look for experienced pros in your network. Many are happy to grab a virtual coffee and share their journey.

Test the waters
Try some freelance gigs on platforms like Upwork. Start small – maybe help update existing courses or create simple tutorials. Every project teaches you something new.
Pro tip: Document everything you create. Before you know it, you'll have a portfolio that shows what you can do.

Building your portfolio

A strong portfolio is your ticket to career advancement in e-learning. It should demonstrate not just your technical abilities but also your understanding of learning principles and project management skills.
Source: Unseen Studio, unsplash.com
Here's how to build an impressive portfolio:

  • Developing sample courses.
  • Contributing to open-source projects.
  • Documenting your development process.
  • Showcasing different learning approaches.

Essential elements

Each portfolio piece should show:
1
Initial challenge
2
Your solution
3
Tools used
4
.Measurable outcomes
5
Learner feedback

Example: "Sales training digitisation"

1
Task
The regional sales team needed product training but couldn't leave territories for 2 weeks. 2,000+ products, high turnover cost.
2
Challenge
Convert 2-week in-person training.
3
Solution
  • Microlearning modules (5-10 mins each).
  • AR product demonstrations.
  • Mobile-friendly platform.
  • Weekly live Q&A sessions.
  • Progress tracking dashboard.
4
Tools used
  • Articulate Rise for modules.
  • Unity for AR development.
  • Zoom for live sessions.
  • PowerBI for analytics.
5
.Measurable outcomes
  • Training time reduced from 2 weeks to 3 days.
  • $50K annual savings in travel costs.
  • 25% increase in product knowledge scores.
  • 89% learner satisfaction rate.
  • 15% boost in sales conversion
6
Learner feedback
"Perfect for learning between client meetings"
"AR demos help explain complex products"
"Love the bite-sized lessons."
Key learning: A mobile-first approach with short modules proved more effective than traditional training. AR components significantly improved product understanding.

Ready to start your e-learning career?

The field's growing fast, and there's never been a better time to jump in. Whether you choose to specialise in VR development, focus on analytics, or create engaging courses–there's room for your unique skills.
Remember: Your journey in e-learning is what you make it. Start with one tool, build your portfolio, and keep learning as the field evolves. The e-learning community is supportive and always seeking fresh talent and new ideas.
What's your next step? It could be creating that first course, reaching out to a mentor, or exploring certification options. Whatever you choose, you're entering a field that's shaping the future of education.

FAQ

  • Tatiana Gudkova
    Educational Content Designer
    With over 20 years in education, I've journeyed from classroom teaching to digital platforms. I believe great educational content transforms learning into an experience as captivating as your favorite series:)

    All articles by this author
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