Ann Parfenova

The three primary strategies for growth among sales leaders are pursuing new markets, enhancing sales enablement and training, and optimising the use of tools and technologies. When you start your business, your sales team may be small, with only a few people. Training them and developing sales skills is easy. But what should you do when your company grows? How to build a successful sales team?

The easiest way to boost sales performance and improve the efficiency of tools and technology usage is to implement corporate e-learning. Why does it have to be online? You will find a couple of reasons in one of the previous articles.

Here are some highlights:

In this article, we share:

Online education cannot cover all aspects of sales training. Your team needs real-life experience and in-person practice. However, the online format can help lower the costs of various activities. Let’s discuss this further.

50% of sales leaders think excessive stress during onboarding increases the likelihood of new hires quitting. The average turnover cost per sales rep is $ 97,690 (recruiting costs, new hire training costs, and lost sales).

Implementing the onboarding system can help new hires reduce stress and save companies money. Your onboarding system should include:

Teaching tools and implementing best practices boost sales productivity, improve performance, and enhance ROI. How can you build this training:

To sell your products, salespeople need to know everything about them and understand the whole product line. How can you help?

You can’t teach how to communicate online! That’s not entirely true. Of course, you need your sales to have real-life experience with clients. But some things can be taught online.

We gather some tips based on stats that can help you boost your training.

Nearly 90% of training is usually forgotten within just a month. To ensure your sales team has all the necessary knowledge, help them repeat it constantly. You can send emails with information from training to refresh employees' memory or make educational posts on corporate social media.

84% of sales reps use their notes during client discovery. You can use this data to improve your training. Create a lecture note that will accompany the training or add the mechanic of creating the note in LMS.

83% of sales teams with AI saw revenue growth in the past year. Share comprehensive AI tools and train your sales team to work with them. Also, you can use AI help while coaching or creating training.

Continuous training leads to a 50% increase in net sales per employee. That means you need to create a system of knowledge, not just separate courses. Support and provide relevant knowledge to every employee, new and experienced.

Only 17% of companies report having an effective training program. This shows that the design of corporate education needs improvement. It should be linked to the business goals to stay relevant and valuable. You can learn more about effective training here or contact the Seturon team for help.